How to Generate Leads for Solar Companies

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Lead Generation for Solar Companies

During the last few years, there has been a tremendous increase in the sales of solar power panels. The world has seen a boom in the use of solar energy as an alternative source of energy. The demand has also increased for solar cookers, solar water heaters, and a lot more. According to the Solar Energy Industries Association, enough solar power capacitors were installed in the US in Q1 of 2018 to power 10.7 billion homes. There are a lot of benefits of using Solar energy for power generation and Lead Generation for Solar Companies is become difficult day by day.

Benefits of Using Solar Power Panels for Electricity Generation

There are various benefits of using Solar power panels. The Three main benefits are as follows

  • Renewable energy
  • No pollution
  • Cost-effective

Leads for Solar Companies

Renewable energy

The solar power panels use the energy from the sun, to generate electric power. This energy is a natural source which is available constantly. Hence, it is renewable energy.

No pollution

When solar energy is used for the production of electricity, then no harmful chemicals are emitted into the atmosphere. As a result of which there is no pollution.

Cost-effective

When electricity is produced with the help of solar power, then no fuel is required. As a result, the cost involved is not much and hence, in the long run, it becomes cost-effective.

Way to Generate Leads for Solar Power Panel Companies

Due to all these benefits, there is a definite need that solar power panel manufacturing companies should have their presence in the digital world and social media. The leads generated with the help of their presence in the digital world can be converted into customers for these customers and more and more people can come to know about the effective use of solar energy and start using it effectively.

As a result, it is very important that solar companies use different ways to generate leads with the help of social media and the digital world.  Here are a few ways to generate these leads

Website

Generate Leads for Solar Companies

A good website with good content is a stepping stone for making your presence into the digital world. If your content is not good, interesting, and informative then, the user will lose interest in your site and will not visit again.

A good website should have good photographs and relevant information about your product, testimonials of your recent satisfied clients and if possible include videos of them, include information about how the potential client can get in touch with you easily, for example, a contact form, call us option or the Phone number and address of your office.

Social Media Presence

Leads for Solar Companies

In order to generate good leads, it is very important that these solar power companies have their presence on Social Media. The two main platforms which have a great impact on social media for lead generation are Facebook and LinkedIn.

You should have a page of your company on Facebook and post regular updates on it in order to achieve good engagement. The company’s top-level management should have their personal profiles on LinkedIn. Through their personal profile, they can get in touch with potential solar panel buyer companies. Here are a few LinkedIn templates that top-level management can use.

SEO & SEM

Generate Leads for Solar Companies

It is not only important to have a good website, but, in order to generate more leads, it is important that you perform SEO on your site. The main objective of performing SEO is that your webpages get crawled easily and this increases the ranking of your site on search engines like Google.

Resource: What is SEO?

Due to an increase in ranking your site will get noticed by potential buyers very easily. The two main things that you need to work on for a proper SEO are on-page optimization of your site and off-page optimization. On-page SEO includes good Keyword specific content, internal linking between the blogs, and all the relevant changes done on your site. Off-page optimization includes backlink building for your site.

Another portion that you should look into is Search Engine Marketing (SEM). For Search Engine Marketing you should use paid marketing techniques like Google Adwords to generate targeted traffic. By choosing an SEO service for your organization, you’ll be able to generate good organic traffic to your site.

Advanced Technique for generating leads for Solar Companies

There are many advanced techniques that you can use to generate good leads. These advanced techniques include

  • Quora Promotions
  • Facebook Pixel
  • Re-Marketing

Quora Promotions

Leads for Solar Companies

For Quora promotions, the team can write answers to questions posted by others regarding the type of solar products, that the company is manufacturing.

Resource: Advance Guide for Quora Marketing

Facebook Pixel

Leads for Solar Companies

It is a code that you can place on your website. This code gives you data that helps you track conversions from Facebook ads, optimize your ads according to generate more targeted traffic, know your target audience for future ads, and also helps you in remarketing to people who have taken some interest in your Facebook page, ad or website. It does this by placing cookies to track user activities on your website and Facebook ads.

Resource: Facebook Advertising

Re-Marketing

How to Generate Leads for Solar Companies

With the help of Facebook pixel and other cookies, you can track the users that have visited your website and re-market to that particular user using Facebook ads and Google remarketing.

Resource: Facebook Pixel Guide

Analyze your results

After doing all the hard work, it is very important that you analyze the results.  It is the only way you can come to know that your strategies are working or not. Each and every data from traffic to leads to appointments and appointments to sales should be tracked. You can use tools like Google Analytics to track how fat each page the users are scrolling and Integrated to track which leads convert.

Resource: Tips to increase the ROI of your PPC

So, these are the few steps that you can take to generate good leads for your website. Instead of doing all this hard work themselves, the solar agencies can hire good digital marketing agencies like us to do all this.

Check out our Case Study for Solar Company

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