Content marketing is all about reaching the right audience at the right time – when they are receptive to the content or information that you’re disseminating and when they are primed to enter your sales funnel.
Unfortunately, very few companies understand the importance of context and relevance of content in improving their online presence. They look at it through the narrow prism of material to put on their website. Most self-appointed “content marketers” are really just low-quality copywriters or clueless SEOs in disguise.
While we fully realize how well SEO works with content marketing (hey, we built our business from the ground up along these lines), Tej SolPro is a company that bases its content promotion services on the give and take model. You give value to your customers and take their attention. It’s as simple as that.
Just as you wouldn’t shoot arrows without a target, we make sure every piece of content that we create for your organization has a purpose, direction, and is closely aligned with your overall marketing strategy and business goals. We craft content that amplifies the core message of your brand, maintaining its voice, tone, and personality. We also make sure all our marketing efforts and media mentions lead visitors back to the hub of your content – your blog!
Integrated Digital Marketing
Branding & PR
ROI on Content Marketing
We will create data-driven, valuable, evergreen content assets for you, with advantages that go far beyond temporary surges of traffic. We aim to answer key questions that matter to your audience with content in the right formats, designed for maximum recall and shareability.
Business or website content is not a commodity. We realize this and so, we never outsource content creation or pass it on to freelancers. Our team of in-house writers, graphic designers, video artists, conversion optimizers, and branding consultants is extensively trained in inbound marketing and persuasion tactics.
These are just some of the reasons Tej SolPro is trusted by ecommerce sites with inventories of millions of products as well as B2B and SaaS startups with complex business models, when it comes to web copy, blogging, social media marketing, or digital PR.
- How many blog posts a week do I need?
- What are the metrics you use to measure results?
- Does content marketing really provide an SEO boost?
- How do you research and identify the right keywords to target?
- What if don’t have a large budget?
- Will my content be written by native English speakers?
- My industry is boring. How will you come up with ideas for content?
- I want to be known as a thought leader in my industry. Can you help me?
- What exactly do you mean by “high quality” content?
- I can’t be bothered to give you many business details. Can you just manage my blog?
Every business is unique, and so, the answers will vary according to the peculiarities of your industry. Get in touch to find out how we can help you with your content marketing campaigns!