PPC Services

PPC

Companies of all sizes have the opportunity to beat their competitors and appear in front of their customers at relevant times with the right PPC  (pay-per-click) campaigns. PPC drives instant traffic to your website from search engines and perfectly compliments your SEO, social and other digital marketing strategies with instant visibility and customer acquisition.

Tej SolPro has developed singular expertise and time-tested processes to maximize your Return On Ad Spend (ROAS) and minimize your Cost Per Click (CPC) on Google and Bing. Our team comprises of experts and accredited professionals with current certifications in Google AdWords as well as Bing Ads. This means you’re guaranteed targeted traffic and leads that actually convert to sales, not just aimless visitors who come to your site and bounce off.

Google AdWords is pretty much the default means of PPC advertising. It gives you access to the billions of searches that are taking place every single day. However, it is not a set-up-and-forget-it thing that most PPC agencies take it to be. We work closely with you, identify the right keywords, audiences and metrics that are ideal for your business model and set up campaigns that maximize ROI (Return on investment) for you.

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We’ll make sure you always stay on top of your PPC campaigns with weekly and monthly
reports. Our specialists will be constantly monitoring and optimizing your campaigns and
will be available to you at all times on an as-needed basis.

Our Certifications

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PPC Management Services

Search Ads

Make your website easily searchable on Google & other search engines by using the correct keywords. PPC companies can help you define the correct keywords for your business getting you more clicks for every penny you spend.

Shopping Ads

Google shopping ads now drive more than 50% of all clicks in the retail industry. It is easily the best way for eCommerce sites to promote their online and local inventory. Shopping ads display your business name as well as the title, photo and price of the product above all other search results, resulting in instant clicks and quick sales.

Display Ads

Google’s Display Network lets you choose from millions of sites across the world and target customers with banner ads and videos in the form of images, audio and video instead of just text. These ads are great for brand awareness and promoting your products to people who are genuinely interested in your niche.

Remarketing

Remarketing or retargeting is an effective way to target visitors who came to your site but did not immediately buy or make an inquiry. By showing them text ads in Google searches or display ads when they browse other websites, you can convince them to return to your site for another, better chance at making that sale.

App Promotion Campaign

Mobile app advertising is growing exponentially in India and globally in the past few years with the increase in smartphones, intelligence and data connectivity. With tons of mobile users of spending an average three to four hours per day on surfing the Internet. As there are many impressions available for mobile app marketing. Mobile Advertising can seem like a great option, with lower Cost Per Clicks (CPCs) and mass reach than Desktop Ads, but stay aware of the pitfalls.

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WHY DO PPC ADVERTISING?

BUSINESS GOALS

From brand awareness to lead generation, from thought leadership to sales, PPC can help you achieve every business objective quickly. You can guide your customer through the sales funnel in a strategic, step-by-step manner.

INSTANT VISIBILITY

Your every campaign, every step is measurable. There are a lot of options available that can help you measure your website’s performance and decide future strategies accordingly.

CONVERSION TRACKING

Getting traffic is one thing, but converting them to a sale is the ultimate destination. Optimizing PPC campaigns can make this possible too. Who knows you might just cross your competitor as well!

CONTROL & TRANSPARENCY

PPC offers something for businesses of all sizes, as you can closely control your budget and spend, enabling you to scale up or scale down quickly. You can also choose placements on various digital platforms, and pause or start campaigns at any time.

CUSTOMER & COMPETITOR DATA

PPC campaigns help you understand your customers better, with accurate data on their interests, browsing patterns, and purchase behaviour. Besides, you can analyze your competitors’ strategies, and get to know their market share for the keywords they’re targeting.

CROSS-CHANNEL MARKETING

AdWords is an engine that drives your efforts on other digital marketing channels like SEO and social media. With the right content and copy, you can use PPC data to drive traffic and conversions, and increase overall customer engagement across all these channels.

How Exactly PPC (Pay-Per-Click) Can Benefit The Business

Reaching Your Business Goals

Out of all the reasons to use PPC, the most important one is that it helps you reach your business and marketing goals. These goals might be a big brand exposure or just a thought leadership to an eCommerce sale. PPC has the power to support several parts of your sales funnel from where your prospective customer becomes aware about becoming a customer. In any case, PPC campaigns can be established effectively.

Provides Quicker Results

One of the most important reasons for choosing PPC campaigns is that it provides amazing results in less time. All of this starts with ads appearing for your specific keywords after you have made a bid for it. With this, you’re surely going to attract a huge number of traffic just within the start of your campaign.

Adds To Revenue

PPC campaigns can highly increase your revenue by increasing incoming traffic to your website. Besides this, it also includes the effective landing pages and PPC management cost. With a combination of these three things, it is sure shot to see an increase in your revenue. In this industry, once you bid for the ad, it goes live. This means that they are served to audiences who look for the specific keywords targeted by you. PPC helps you in taking the real estate at the top of the result page which then helps you get more traffic on your website.

Measurable & Trackable

One of the major benefits of PPC is that it runs through Google Ads which are easy to measure and track. All you have to do is use Google Ads along with Google Analytics. Here you’ll be able to look at your performance details like clicks, conversions, and impressions.

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