SEO still remains the key component of any digital marketing strategy. It is the art and science of boosting one’s site search engine page rankings, getting more leads for the company or organization, and increasing its visibility. Aimed at search engines such as Bing, Google, and Yahoo, an effective SEO campaign is about creating compelling
In recent times, online marketing has become the driving force behind the success of your business as compared to the traditional ways of marketing. This does not mean that the traditional ways are ineffective, but the lead generation and conversion rate that digital marketing and social media marketing offer is incomparable. In the fight between
Have you ever thought about using your 404 error page to escalate your conversions and improve your revenue? We know it seems a bizarre task, But, a little effort on designing and optimizing the 404 pages will bring you plenty of customers. While designing a website, creating a 404 page might not be on your
Getting plenty of traffic to your website is something all businesses and blogs strive for; however, if the traffic doesn’t result in a sale it can feel a bit pointless. This is where CRO becomes relevant. CRO stands for conversion rate optimization and focuses on strategies that turn people viewing your website into paying customers.
Have you ever paid attention to how diverse Google SERP Is? Starting from Google Ad words to Google shopping, it has almost everything. This increase in the diversification of Google SERP (search engine results pages) brings a lot of advantages to both SEO professionals and business owners. People Also Ask is an important SEO strategy
Have you ever wondered why a few websites or ads catch your attention more than others? No doubt that pictures speak a thousand words but one can never emphasize enough on the power of words. Web Copywriting helps in a lot of factors, that include, increased profits, earning Return on Investment (ROI), and achieving business
Webinars have the power to influence people! Webinars are undoubtedly the most loved marketing tool to attract a market for new customers. They are the people who want to listen to what you’re offering. Webinars help in driving conversions, nurturing leads, putting your brand across as an authority in the marketplace, repurposing blogs, videos, and
There was a time when people couldn’t even think about working and selling on digital media platforms. But today, the scenario is almost the opposite. Digital advertising has now become an essential part of marketing or business strategies. No matter if you’re operating a B2B or B2C business, one thing that remains constant is digital
Social media is not an option, but a very substantial part of every marketing strategy. It is important for reaching your target customers, obtaining valuable insights, and expanding your brand. There are various other benefits of social media like its cost-effectiveness. If you’re not using social media, then you’re missing out on a great opportunity.