Today in order to thrive in the cut-throat competition in the world of business it is very important to have the presence of your business online, as this helps in reaching out to more people throughout the world. But, just having a fantastic website with good content is not enough. Your website should also get noticed by the relevant audience by ranking on the first page of Google Search Engine. If this does not happen then there is no use for your website. For this, you need to perform Search Engine Optimization of your website.
Search Engine Optimization is a very essential part of the digital marketing of your business. Many small business owners do understand the importance of Search Engine Optimization but do not know how to take advantage of it and optimize it to gain more profit and revenue generation. Most business owners feel that SEO for their website is a tedious task which does not give immediate results. So, let us help people understand in detail about Search Engine Optimization and its positive impact on the digital presence of your business and the importance of SEO for CEO
What is Search Engine Optimization?
Search Engine Optimization is an apt channel to generate more ROI. Search engine optimization is a process that helps you gain more traffic to your website. One of the ways to perform basic SEO of your site is to include good ranking keywords into your article which will increase the visibility of your article in Google Search Engine and in return get more visitors on your site, which in turn increases the number of potential clients. You can learn more about SEO over here.
SEO for CEO
In order to take proper advantage of SEO (Search Engine Optimization), the CEO of a particular company should, first of all, understand the basic details and terminologies related to SEO and how to work with them. If he does not understand that then he will not be able to perform proper SEO for his business-related site and will be at a greater risk. Hence, here is what a CEO should understand about SEO.
- The time taken for SEO Results
- The layout of the SERP Page
- Meta Tags
- Quality of Content
- Brand v/s Generic names
- Types Of SEO
- Rinse and repeat
- Resource Commitment
The time is taken for SEO and its Results
Performing a good SEO for high-quality content and getting good results is always time-consuming and you will be able to see the result only after some months of performing SEO. Each and every area of SEO requires time and commitment from not only you but also from the other staff members. Often other departments or people from other sectors like IT, web design, web development, digital marketing, and other people need to get involved. Also, the repeat process of SEO also takes a lot of time.
SEO is a long term play. It requires a lot of hard work and patience and the work will not pay off immediately. The reason behind this is there is a lot of competition in the digital world also and the Search engine Algorithms keep on changing making the task more difficult and time-consuming for the digital marketers and the business owners. So, once you start doing proper SEO of your website, you should expect the results within 4 to 6 months.
SERP Page layout
There are various sites like SEMRush and Ubersuggest through which you can submit a particular keyword related to your article or site and know where your ranking is. These pages are called Search Engine Result Page (SERP). But, in order to know where your ranking is, you need to understand the layout and format of the SERP.
The SERP layout has evolved a lot through the years that passed and it is very necessary that you understand the current layout of the page before jumping to any conclusions. There are two main types of results that you can see over here. They are organic and paid results. Initially, the Search Engine Result Page displayed 10 blue links relevant to the organic search result and a few adds on the top and side of the page and this was it. But, nowadays a lot of other factors are also included.
Now, there are various layouts available to provide you with optimal experience on your mobile phone, i-pad or laptop. The results usually are in relevance to the query. Most of the displayed results have a title, link pointing to the landing page and the most relevant description. For sponsored results, you have to choose the criteria that you want to be displayed. Usually, there are many results to a particular query and hence many pages are displayed with subsequent pages having lower ranking.
Meta Tags
Meta Tags are the first line of basic SEO that should be optimized in order to increase the ranking of your site. Meta Tags are a part of SEO that is mentioned anywhere and everywhere, which means they are really very important. So, let us understand exactly what Meta Tags are and how they are helpful in the SEO of your site.
Meta Tags are the invisible angels that provide information about your website or article to the Search Engines and the visitors of your website. They tell the Search engines about the content of your site and article and hence help in crawling of your webpage. Optimizing Meta Tags with the most relevant keywords will highlight the most important part of your content and help your website stand out for search engines to easily crawl. Search engines value those websites which can satisfy users’ query easily and are too the point and this is where optimizing Meta Tags will come in handy and increase the traffic on your site.
Quality of Content
Quality of the content is very important for SEO of any site. The content that you cater to your users and visitors should not only be to the point but also interactive and engaging for the users. The type of content which holds the visitor to your site or forces him to return to your site. The information provided in your content should be accurate and up to date with the latest trends. Apart from this, your content should also increase brand awareness about your company, should be optimized with good keywords, get a good number of social media shares and do a lot more things.
Brand v/s Generic terms
When working as a digital marketing and SEO company like TejSolpro, it is very important that you should focus on getting good traffic on your brand term, along with the misspelling of your site’s name. Most of the time the brand name should be a unique one and it will rank naturally. But, you should not only get a good ranking on your brand name.
You should also be ranking good on generic terms and good generic keywords that are related to your business. While looking at your SEO results you should be able to clearly differentiate between the brand and generic results. If you are doing SEO for your site for a long time and have spent a fortune of your money on it and still if you are getting ranking on your brand name but not on generic terms then you should definitely recheck your SEO strategies and plan accordingly.
For e.g., Our site Tej Solpro should not only be ranking on our brand name but also on generic terms like Best SEO agency, Local SEO agency and a lot of other good keywords.
Types Of SEO
There are three main categories of SEO that one should know about. These categories are as follows
- Technical SEO
- On-Page SEO
- Off-Site SEO
Technical SEO
The technical side of website development is that website which does not directly impact the ranking of the site. But, these are very important steps that need to be understood by the company owner and should be performed. This technical side includes robots.txt, XML Sitemap, Site speed, mobile-friendliness, duplicate content, and DNS settings.
On-Page SEO
On-page optimization includes optimization of the content on your website, which includes the content, URL, title tag, meta tag description, heading, and image alt attributes. All of these need to be optimized by adding relevant and high ranking keywords into them and giving a perfect and short description of your content.
Off-Site SEO
The off-site optimization includes backlink building, which is the most important part and which gives way more credibility to your site. You should also have your business’s profile on social media by sharing your content on social media and getting a good number of engagement, brand mentions, and local citations and reviews on your site. You can also do paid marketing of your site’s content on social media platforms.
Rinse and Repeat
SEO is a long term process and a process where you need to be patient and keep on repeating the process again and again. You have to wait a minimum of 4 to 6 months before you get a good result for your site. It is a constant process where you have to keep a watch on your competitors and the keywords that they are using to optimize their site and work hard to remain the top-notch authentic site, which is preferred by the google search engine. There is no hit formula for a proper SEO, but, you have to try your best and keep on doing it again and again.
Resource Commitment
In order to have a successful SEO for your site, you need to have a committed financial resource for your site. Committing a set amount of finance for the SEO of your site is only the beginning and you may need more financial resources when you go for paid marketing of your blog on social media sites. The leads generated by SEO may also need finances to come into effect.
What to expect after performing the SEO of your site?
Well, you as the CEO of a company now understand each and every factor of SEO and are ready to work hard and perform SEO of your site. After a few months, you have started getting positive results. Your efforts have started paying. So, let us have a look at the fruitful results that you will get by performing SEO of your site.
- Increased Sales
- Long-term ROI (Return of Investment)
- Evaluation details
Increased Sales
When the content of your website is optimized with relevant keywords, then it will increase the SEO ranking of your site in the Google Search engine which in turn will bring more traffic. This more traffic does not only mean visits on your website or content page which will generate more leads and some visitors may also convert into your potential clients. If you are having an e-commerce site then people may end up buying some of the products which lead to increased sales.
Long term Return of Investment (ROI)
Along with PPC and other traditional marketing techniques if you are performing SEO consistently for a long time then you will be able to get back the money that you invested in performing SEO by generating more leads. The SEO as mentioned earlier is a long-term process that gives you a consistent result after some hard work. The paid marketing of your site on social media platforms will attract more and more potential leads and customers which will eventually increase the ROI of your site.
Evaluation details
Another most important element that SEO provides you is the ability to evaluate and analyze the data of the campaign that you are doing and make relevant changes to it by observing new market trends. You can evaluate your data statistically and then run your campaign. If you are running the campaign for your clients then also you can compare the data statistically with the past campaigns that you have run and also with the current trends and then make some bold moves to help your client and happier client means spread of business and better ROI.
We know that SEO is a long term process which may be tiring and boring, but it is the best option for your business digitally and above mentioned are the few perks of performing SEO of your site and here we let you know about the points that a CEO should know about the process of SEO. In short, we have a small guideline on SEO for the CEO. If you know of something else do let us know in the comment section.
