Link building is considered to be one of the most effective but also challenging aspects of SEO. It is one of those important SEO strategies that has seen several things and has still stood the test of time through all the Google algorithm updates.
Well, link building is also quite important for eCommerce stores too. But for this, you’ll have to opt for the link-building strategy for eCommerce as they will help you oomph your website.
You must know that the links always come from high-quality content that is also relevant to your audiences. Links coming from low-quality content will do no good to you and your business. So, make sure that you use the right content strategies and outreach techniques.
With this, you’ll surely be able to build quality links and also boost the visibility of your landing pages and your website as a whole.
Here, we bring you some of the best link-building strategies for eCommerce and the ways you can apply them to help your online business to succeed.
Link-Building Strategy For eCommerce
Try To Empower Your Customers by Providing Knowledge
It is always a great idea to provide guides and resources about your products to your customers in the education section. Knowledge is considered to make people feel empowered. This particular thing becomes extremely important for people who are actually looking forward to making a purchase.
With the help of an educational section on your website, you’ll be able to attract people who like to do research before buying anything. Suppose they land on your website, then there are higher chances of them buying from you. Not only that, but the education sector also has the capability to establish you as a subject-matter expert and provides content that others might link to.
Guest Posting
Guest posting is one of the most loved eCommerce link-building practices. All you have to do is write a blog for any other website that falls under your niche. Post that, you can publish your blog. Before publishing it, make sure that you have linked yourself to that blog.
It is extremely essential to have an authentic relationship with other industry leaders for helping your website grow and provide it with the exposure it needs. There are several steps that you must take in order to have a successful guest blogging.
First of all, try to explore your niche by gathering all the lists of your prospects by just typing your keyword into Google after adding ‘guest blogger’ to it. Once you’re done with it, but all of it into a spreadsheet. Once you have done it, it’s time to go through all of the prospects and try to figure out which website will be apt for guest posting.
Once you’ve decided on the website, start reaching out to the prospects and try to let them know your offer and the benefit they’ll get from it. Post that, do decide on a topic, have a rough outline and an idea about the word counts. The most important thing, create content that is of high quality and send it to them. Last but not least, promote your blog on different social media sites and stay in touch with your contact for future collaboration opportunities.
Here, this video might be of great help and will also provide you with more information and insights into the topic:
Link Building For Ecommerce Sites | #TejTalks 014
Brand Mentions Can Do Wonders
It is one of the most brilliant strategies that can be used every single time someone mentions your brand or you. Generally, when people mention you, they often forget to put a link to your site.
In such situations, all you need to do is work towards finding your mentions and look if they are linking back to your brand or not. If not, then you can ask them to put a link over it. Reclaiming your links is quite an effective and easy eCommerce link building strategy
Influencer Marketing Is on Trend
This link-building strategy for eCommerce is built on the basis of people’s egos to form a relationship in order to earn some valuable links. For doing so, you must start with writing up content featuring an expert that has a high-quality website and try to get them interested in your brand before you actually publish it. Once you do this, they will be obliged to share your content and link to it from the get-go!
Data-Driven Content
If you wish to get more links, then you must create content that is backed by facts. There is no way of you putting a link on your site unless you’re really sure about whether the content that you’re linking to is correct or not.
This particular thing you can use to your advantage by backing up your content through doing in-depth research on the specific topic, finding or creating unique data, and then putting that data in attractive graphics. When it’s time for outreach, you can always use this data for grabbing attention.
Performing Newsjacking
In short, this strategy is all about finding what is in the news. By this, we mean what people are actually interested in and what everyone in your industry is talking about. Once you know that you create content on these topics
The best way to find trending news is to make use of Google trends and see what are the main headlines and then work upon narrowing it down to your industry. Post that, you should make a list of the main topics.
Now, you’ll have to decide which of the ideas are you going to use and then work on the content and get it published. Over here, time is extremely important as today’s news is tomorrow’s trash.
Content Syndication
This is one of the most important eCommerce link-building strategies that are quite similar to guest posting but with lesser efforts. All you have to do is create an amazing piece of content and put it out on several websites with a higher amount of traffic.
Content syndication is quite simple to perform. But there’s one catch here, you’ll have to make sure that the content you create is of high quality otherwise it will not be accepted. First of all, you should always start by posting on your own website and if it turns out to be popular, then you must think of putting it forward for republication.
It is quite easy to republish on websites like Medium and LinkedIn Pulse. But if you aim higher then you should republish your content on bigger websites.
Try to Fix Broken Links
You should start by looking for broken links on high-quality websites. This will help you in getting some opportunities to build a good relationship with the site owner and also get your link placed on the broken one. There are several reasons behind a broken link.
This strategy does wonders as most of the website owners hardly have any idea about their links being broken. They realize it when their SEO has been damaged costing them their reputation and user experience.
Video Marketing is The Present and Future
With the change in time, video content has become one of the most effective eCommerce link-building strategies. It helps you bring the brand’s product and its stories to life with the help of walk-throughs, narratives, and in-depth instructional videos. Video Content also has the capability to create several types of content for your target audience.
Video Marketing is quite essential when it comes to building effective links for engaging customers and also attracting higher click-through rates. Video content is something that ranks quite well on Google.
Conclusion
A lot of people will tell you that link building is not the most effective way of driving traffic to your website. But, you shouldn’t be believing this at all as all of it depends on the techniques that you use to achieve these goals.
We hope these eCommerce link-building strategies will help you in the future endeavors of your business.
If you have any questions or queries, please feel free to write in the comments.
