- 1 1. Location Specific
- 2 2. Creative Ads
- 3 3. Call For Action
- 4 4. Add Negative Keywords
- 5 5. Optimize Landing Pages
- 6 6. Improve Quality Score & CTR
- 7 7. Conversion Tracking
- 8 8. Keep Experimenting
- 9 9. Hire Good Consultant
Google Adwords is the best way to get business quickly if campaign setup is done in a proper manner, good campaign structure can bring you good business and the best ROI. So what are the basic thing that you should keep in mind while creating campaigns for your business?
So start wondering what will the things you should keep in mind about getting a Better ROI and Conversations? Don’t worry your wait is over, here we go with 9 things you must implement for better PPC campaign.
1. Location Specific
It is always better to create location specific campaign when you have a low or limited budget. Google Adwords provides several options to target a specific location.
You can directly add country or territory names into a location section or if you want to target specific areas in the city then you can go with Radius targeting., you just have to find out coordinates of that particular location.
For an example one of your client wants to show their ads in Ahmedabad and 50 kilometers around, in this case, you just have to find out the coordinates of the Ahmedabad and you can specify Adwords to show your ads in Ahmedabad and 50 Kilometers around. You can choose Ahmedabad as a city in AdWords but this idea will help the cities you can’t choose directly in AdWords.
You can also exclude specific area or city in which you don’t like to show your ads. You also can check our blog post about Local SEO.
2. Creative Ads
“Stand out from the crowd”
This is the thing that can be a key to success for your Adwords Campaigns. Most of the people don’t give much attention to the ad copy but this is the thing which is going to be a first contact point of your customers and your business, this is only that can make users click on your ad, So you should be careful while creating ads.
“Highlight your USP (Unique Selling Point)”
Before creating ads do some research for keywords or product which you are going to promote on your Adwords Campaign and find out what other advertisers are missing or what they are offering, to gain more business from the campaign you must give a strong reason to users to click on your ad.
To do so if you are offering some discounts then mention it on your ad, For Example, you are selling Helmets at 30% discounted price of regular rates then you must mention it in your Ad you can also use price extension for showing price discounts.
Why should someone click on your ad when there are a lot many other advertisers are there? This could be an answer what should be your Ad Copy.
3. Call For Action
This is the point where most of the people are miss to provide a direct contact point. Call For Action is the thing that can’t be ignored.
You must add call for action elements in your Ads like following examples
For Example if you are selling product through Adwords then you should add Browse our store, Free Shipping, Order today, Order Now
If you are providing services then you should add Get A Free Quote, Call Now, Call (xx Number) 24/7.
4. Add Negative Keywords
Adding Negative Keywords can save your money also it can help you for brand positioning, How? By adding Negative keywords you are specifying Adwords not to show your ads when those keywords (which you have added as Negative Keywords) are searched by users on Google.
How can it be helpful for Brand Positioning?
Let say you are a web designing company offering Best website design services and you are bidding on “Web Design India” (Phrase Match), so your ad can be fired on “Best Web Design India” as well as on “Cheap Web Design India”.
Being a Best web designing company you don’t want to fire your ad on “CHEAP Web Design Company”. So the negative keyword list will help you here and your ad will not fire when anyone searches for “Cheap Web Design Company”.
How can it save your money?
You are offering “Limo for hire“ then you might don’t want your ad to be triggered when someone is searching “Limo For Sale”, so in this case, the sale can be negative keywords for this specific campaign.
There is no fix negative keywords list which can be used in every campaign, You have to find out by researching. If you have existing campaign then you can also take a help of “SEARCH TERMS” reports which show keyword variations for which your ad has been triggered, you can select and add keywords which you think are not profitable to your business.
You can even get positive keywords ideas from “SEARCH TERMS” report.
5. Optimize Landing Pages
Before we start discussing this point let me tell you that “Home page is not a Landing Page” (not in every case).
You have created best-structured Campaign have created great creative ads, users are clicking on your ads but you are not getting business or leads? What could be the possible reason for this? Improper or non-relevant landing page.
Most of the people just don’t understand the importance of landing page they just add homepage as a landing page or they just put irrelevant landing page or in some cases they just forget to highlight their USP (Unique Selling Point).
Let’s take a look of some points that be can helpful to create best landing page
Offer what they are looking for
- Don’t Create a Mess: Don’t just make a mess by offering multiple things on the landing page, show users what they are looking for straight away.
- Don’t Encourage their laziness: You just have a few seconds to engage your users to your website if you failed to do that users will leave your website quickly, so just create a simple landing page with short content. People don’t like to read so it can be a good idea to provide video or image on the landing page.
- Relevancy: Your landing page must be relevant to the ads you showed on the page, in fact your ads content should be a mirror of your landing page, that will help users to take decisions quickly.
- Loading Time: on the Internet, people don’t have a time so make sure your landing page loads rapidly or you will lose valuable paid traffic.
- Get Attention: “Quickly get their attention” Create 0 scrolling pages and try to highlight your special features of services or product you offer, so users won’t have to look or scroll to get more information.
- A/B Testing: If you have multiple designs and you are confused which landing page design will work then you should go with A/B testing, which will help you to determine and measure which page or how different landing pages affects visitors’ behavior.
6. Improve Quality Score & CTR
The quality score is the rating scale of Adwords that helps advertisers to determine keywords/campaign performance, Adwords decides the quality score is measured by certain things like Landing Page, Campaign Structure, Relevancy, CTR and ads.
Highest quality score is 10 and lowest is 1, higher quality score will help you to get top position with less cost per click (CTR).
7. Conversion Tracking
Setting up conversion tracking can be a good idea if you want to measure the campaign performance, it helps you to know which campaign, Ad Group or keywords are bringing business or leads or you can also with conversion tracking you can also measure and decide how much you should spend on PPC campaigns.
If any of your campaigns is not performing or say campaigns are not bringing business or leads then you should stop wasting your money on that particular campaign and can invest/spend more money on the performing ones.
8. Keep Experimenting
Setting up a campaign and making it live is not enough, to get better ROI from Adwords campaign you have to continuously keep experimenting things or you should keep looking for the thing that can help you to make your PPC campaign successful.
So just keep an eye on every performing and non-performing campaigns, try to make each and every of them spending less money and getting more and more clicks and business to you.
9. Hire Good Consultant
Well here you have a chance to read more details or just simply Hire PPC Expert. Oops, it’s look like marketing pitch but it is not. Why you need a consultant / consulting company as they are having experience from various vertical as well as they had managed several campaigns which gives them an edge. Good company not only help you to design best campaigns but also for getting better ROI.
I hope you have enjoyed above points, Do you think we missed any? If so comment below, you also can comment to boost our motivation to keep providing this kind of Tips.