When undertaking a whole new SEO project, there are a lot of things you need to keep in mind, including, What is SEO?. It can seem like a daunting task, especially if you are new to it, or have not had a lot of experience with it. For this reason, this article brings you a compilation of handy checklist pointers, with the help of which, you can easily remember everything essential to start a new SEO project!
- 1 Complete SEO Checklist
- 1.1 1) Mobile usability
- 1.2 2) Accelerated Mobile Pages (AMP)
- 1.3 3) Voice search keywords
- 1.4 4) Head Section Border
- 1.5 5) Title tag
- 1.6 6) Description tag
- 1.7 7) Keywords tag
- 1.8 8) Heading tag
- 1.9 9) Word count
- 1.10 10) Image and video optimization
- 1.11 11) Structured data markup
- 1.12 12) Social mark-up
- 1.13 13) URL optimization
- 1.14 14) Completely qualified links
- 1.15 15) Relevance of the content
- 1.16 16) Contact information
- 1.17 17) Testimonials
- 1.18 18) Privacy Statement
- 1.19 19) Text Navigation
- 1.20 20) Sitemap.XML
- 1.21 21) Original Content
- 1.22 22) Keep it Spam-Free
- 1.23 23) Crawl Error
- 1.24 24) Site performance
- 2 Wrapping Up
Complete SEO Checklist
There are a few things you should keep in mind before undertaking a new SEO project. If you remember these small things, you will be able to draw a lot more traffic to your website. Simply by incorporating these techniques, you can easily double, or even triple your profit. So, what are you waiting for? Dive into this article to know more about the SEO checklist!
1) Mobile usability
Most searches occur on phones, as opposed to on tabs or other desktop devices. This means that simply making your page desktop-friendly is not enough. To make sure your SEO project gets the recognition and traffic that it deserves, you must make your website mobile-friendly as well. Without that, people will not be drawn to your website when browsing through their phones and this can set you back quite a long way.
You can check for how your project is performing on mobiles using the Mobile Usability Report. This report will allow you to see and improve your new SEO project and make it more suitable for mobile use.
2) Accelerated Mobile Pages (AMP)
This is an open-source project with the help of which pages can be loaded on mobile phones almost immediately. This, of course, draws more traffic by making your new SEO project seem a lot more attractive.
3) Voice search keywords
More people rely on Google voice search when browsing through their cell phones. This means that you not only need to optimize your project for probably voice-activated keywords like “near me” but also make it include type search keywords. Without both of these, your project gets left off at least one search area.
4) Head Section Border
It is very important to ensure that the meta tags of your web page are in a proper sequence. It must follow the approved order to generate enough traffic – title, description, and then followed by keywords.
5) Title tag
Title tags are most effective when they only have about nine to ten words. It should include the most relevant as well as the most searched keywords.
6) Description tag
The description tag should also include relevant information. They must contain all the important keywords to ensure your SEO project is properly search engine optimized.
7) Keywords tag
You should also consider tagging your web pages using the keywords used. This will make it much easier to find your SEO project on popular search engines. Dividing your keywords into primary and secondary keywords will help you to keep track during a change of hands as well!
8) Heading tag
Heading tags are useful because they act as visual cues that can help readers to effectively summarise the content of your web page and help them know which are the key points covered in your SEO project.
9) Word count
Word count is also of vital importance. While your webpage should not be too lengthy, it must also cover the topic at hand effectively and with enough information, so that users are not left with any questions.
10) Image and video optimization
If your SEO project requires the use of images and videos to be embedded in the webpage, it must be done in such a way that they are not too distracting, and also not too obscure. They must be portrayed in a way such that they are easily visible, accessible by users, and also not distracting enough to draw away the user’s attention from the main text.
11) Structured data markup
This helps the search engines classify your web page. It tells the search engine what kind of information the age provides, and what your page is essentially about. This vital information helps to draw the target audience and generate more traffic on your web page.
12) Social mark-up
Social mark-up decides what your web page looks like on social media platforms like Facebook or Twitter. Since online advertising is mostly about the visual aspect and a lot less about the audio and text, looking good and inviting can help draw traffic to your page.
13) URL optimization
Optimizing your URL is very important when you undertake a new SEO project. Shorter URLs with keywords, but without any keyword stuffing are preferable to longer URLs which are complicated and not descriptive.
When using links in your SEO project, it is a good idea to use independent and fully qualified links instead of using relative links. That way, it is quicker and easier for search engines to locate external files or pages that the links lead to.
15) Relevance of the content
It is very important to make sure that the content that you are using is fresh and up to date. If it is not up to date, you run the risk of falling behind in the competition.
16) Contact information
To ensure that your web page draws as much traffic as it should, you must check that your new SEO project is properly optimized. For that, it ought to display your contact information. This will confirm that your customers can access your business with ease.
If you have testimonials on your SEO project, it helps build the credibility of your business and builds trust between you and your customers. This, in turn, draws more traffic to the page and ensures that you get the recognition you deserve. It not only builds trust and helps build better connections, but it also makes you look reliable, and that provides an edge to your new SEO project in a market that is quite unfortunately saturated with phony companies.
18) Privacy Statement
If you have not included a privacy statement on your web page, it is highly recommended that you immediately do so. This is because the presence of a properly detailed privacy statement is recognized by most reputed search engines as a signifier of a trustworthy web page, and your page will be more likely to show up among the top results.
Without this, you may miss out on a huge chunk of traffic. Using text navigators allows you to draw in more customers because not only does it make the page more accessible to the search engines, but it also makes the webpage easy to use. When there are clear instructions in the text on how to navigate a website, people are obviously more likely to use it.
A road map to all the important pages to your website is known as XML Sitemap. For example, if there are no internal links to the important pages on your website, it will be difficult for Google to find that page and crawl it. You use XML Sitemap to make sure that Google finds that page and crawl it as you deem necessary on your website.
The XML Sitemaps are beneficial for websites that have large archives, large websites and for websites that use extensive media content, etc.
21) Original Content
The importance of original content cannot be stressed enough. It is of utmost importance to ensure that all content and word on your webpage is original and not copied from somewhere else. The presence of duplicate content online will not only land you in legal trouble but will also dilute your traffic. Plagiarizing can cause serious legal trouble and if you want to avoid a lawsuit, it is always advisable to first check if your content seems plagiarized.
22) Keep it Spam-Free
It is essential to avoid keyword stuffing, or spamming your new SEO project with keywords if you want to generate more traffic and direct it towards your project. This is because in most cases, keyword stuff can cause your customer to lose trust.
23) Crawl Error
Sometimes, a web page may face a crawl error issue. This happens if, for some reason, the search engine cannot access the page owing to a flaw in the underlying code of the page. To make sure your page is available, it is important to troubleshoot this particular problem as soon as possible so that people are not turned away from your website because of an inaccessible page.
Most search engines provide a Crawl Error Report, where you can find details on the actual underlying issue. Once you have a proper understanding of the problem, you can then begin to address the problem and eventually resolve it as well.
24) Site performance
This one is obvious. To make sure that traffic is directed to your new SEO project, your site performance has to be absolutely top-notch. If you are trying to build a solid customer base, you cannot compromise on site performance. The performance of the site depends a lot on how speedy it is.
The faster the pages of your SEO project load, the more comfortable people will be using it, and the more likely they are to recommend it to other people. It also helps to make the site look aesthetically pleasing and make it user-friendly.
This checklist, however, is not exhaustive. There is a lot more to keep in mind when undertaking a new SEO project, and taking the help of a professional SEO Agency can go a long way in helping you out in this regard. One of the best teams that you can rely on is Tej SolPro.
Not only will they help you plan your project, but they will also guide you through the execution for you to make the maximum benefit. They can help you draw traffic to your Site from various platforms like social media, and can also make your website mobile phone friendly so that even when people are browsing through their cell phones, they will be directed to your page.
Their team of professionals is highly trained, and their main aim is to make sure to put your needs first. This guarantees complete customer satisfaction. Working with Tej SolPro will let you stop worrying about building traffic, and allow you to focus more on the other important aspects of an SEO project. Their policies also allow you to get an approximate quote on the project, so that you have a fair idea of how much money you will require before you commit to working with them. Their policies are also pocket-friendly, which makes sure that you will not end up burning a huge hole in your pocket to set up your business!
For starters, you can even try the tips in the following image.