Keith Coppersmith

Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. He enjoys writing and providing insight based on both practice and theory.

6 Rookie Mistakes Brand Marketers Make

Mistakes Brand Marketers Make

Starting off in brand marketing is challenging and extremely stressful. It’s also hard to not feel overwhelmed when you come face to face with so many different tactics, strategies, and considerations – it’s a recipe for disaster. Luckily, you can learn from others’ experience, and avoid critical, rookie mistakes that can mean the difference between success

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