Content Marketing
Content marketing is all about reaching the right audience at the right time – when they are receptive to the content or information that you’re disseminating and when they are primed to enter your sales funnel.
Unfortunately, very few companies understand the importance of context and relevance of content in improving their online presence. They look at it through the narrow prism of material to put on their website. Most self-appointed “content marketers” are really just low-quality copywriters or clueless SEOs in disguise.
While we fully realize how well SEO works with content marketing (hey, we built our business from the ground up along these lines), Tej SolPro is a company that bases its content promotion services on the give and take model. You give value to your customers and take their attention. It’s as simple as that.
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How can our content marketing services benefit you?
Just as you wouldn’t shoot arrows without a target, we make sure every piece of content that we create for your organization has a purpose, direction, and is closely aligned with your overall marketing strategy and business goals. We craft content that amplifies the core message of your brand, maintaining its voice, tone, and personality. We also make sure all our marketing efforts and media mentions lead visitors back to the hub of your content – your blog!
Content Strategy
We will research the market in which you operate and create a content strategy from scratch for your organization. This will remove all doubts on the kind of audience you need to target, what content to create, how to create it, in which formats, the frequency of content production, and how to promote it via the right channels.
Content Creation
Every piece of content we develop perfectly meets the intent of the user who is reading or viewing it. Each blog post, ebook, email, social media post, infographic, video clip, whitepaper, or guide is carefully crafted to be contextually relevant, useful and interesting to prospects, customers, influencers and industry leaders alike.
Inbound Marketing
All our content promotion strategies are SEO focused and ultimately serve to improve the search engine visibility of your website. Your content needs to resonate with your audience, wherever they are, and bring them in to your owned media hubs. Our content marketing distinguishes your brand and sways consumers to proactively seek you out.
Branding & PR
We are very serious about online brand reputation We promote your brand like our own with well researched, accurate and in-depth content that projects you as an authority in your industry or vertical. We also craft press releases and brand messaging that improves communication with customers and enhances your media relations, aiding in digital PR.
Integrated Digital Marketing
We create an ideal marketing mix for each business, involving content curation, repurposing, and distribution through a variety of digital channels, including blogs, social media, email, influencer marketing, industry publications, and pay per click advertising on search engines and social platforms.
ROI On Content Marketing
We’re obsessed about getting a return on money invested in content. Which is why we help you understand the costs that go into producing and distributing content, and track metrics that tie back to your business goals, such as page views, time spent on page, bounce rate, email signups, and conversions.
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Why trust us with your content?
We will create data-driven, valuable, evergreen content assets for you, with advantages that go far beyond temporary surges of traffic. We aim to answer key questions that matter to your audience with content in the right formats, designed for maximum recall and shareability.
Business or website content is not a commodity. We realize this and so, we never outsource content creation or pass it on to freelancers. Our team of in-house writers, graphic designers, video artists, conversion optimizers, and branding consultants is extensively trained in inbound marketing and persuasion tactics.
These are just some of the reasons Tej SolPro is trusted by ecommerce sites with inventories of millions of products as well as B2B and SaaS startups with complex business models, when it comes to web copy, blogging, social media marketing, or digital PR.
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