Today, the entire world is using smartphones. These smartphones have closely connected the entire world together. The smartphone has converted the world of users into smart users via smartphone mobile apps. The two main platforms that hosts these mobile apps are Google play for Android users, and iTunes for the iPhone users.
Let’s say you have already developed a mobile app for your business. But, now comes the most important part that is the mobile app marketing for your business. And there is no other company better than the global digital marketing and app promotion agency, Tej Solpro. The team at Tej Solpro is highly efficient in-app promotion and will make sure that your mobile app reaches the maximum number of users.
Mobile app promotion is focused on mobile app promotion to reach the maximum number of users and engagement and capturing those users who have already downloaded your business app. The two major types of mobile app promotion include the following:
There are millions and millions of apps on the apple store and Google play store. So, if a user is looking for a particular app such as yours then, it is very difficult, that the user will find your app and download it. For this, you need to promote your mobile app. For mobile application promotion, you need to have a proper strategy and campaign. This can only be done by an expert mobile app promotion agency.
In order to increase your mobile app downloads, you should follow some of the following tactics. You should have a nice and appealing app icon, that clearly represents the business that you are promoting. Your social media outreach for the app promotion should be well strategized and well thought about. You should know the audience you are targeting on social media and then plan how your app speaks well about your business in an effective manner. Use good and effective name for your app that says a good lot about the business you are promoting.
So, you have your own app and you are in the ocean of mobile apps. As said earlier, you need to have a good promotion strategy for your mobile app to get visualized in this world of millions of apps. One of the most important parts of the mobile app development is the app store optimization process. This part of the mobile app promotion is overlooked by many people but, it is one of the key aspects.
Unlike Search Engine Optimization (SEO) which focuses on the website to rank higher in SERPs, App Store Optimization (ASO) is a process which optimizes the mobile app to rank higher in the particular app stores search result. The increased visibility of your app leads to more traffic towards your app. The process of ASO requires the understanding of the type of customers that your app is targeting. Also, you should keep in mind and check the keywords your potential customers are using to search for the app. Once, you get the grip on the use of keywords, then the entire process becomes pretty easy.
You might be wondering why is it so much important to go through the entire process of App store optimization. About 63% of mobile apps are downloaded from the app store search engines of smartphones. So, if you are not using app store optimization as one of the strategies, then you are missing out a big chunk on your mobile app promotion process.
You already have made your presence by developing a mobile app into the world of smartphones. Your in-house team might also be having a very good strategy for app promotion, but still, it is advisable to hire an app promotion agency. You might be thinking why is it so? Well, here are the reasons for it:
Outside of the Box Ideas
Product Development and Achieving Goals
Before you hire any app promotion agency you should have a list of questions in mind that you should ask the agency. You cannot just hire any random agency, which may not give any results in the future. So, here is the list of questions that you should ask to a particular agency before hiring them.
You should also do a bit of background check of the company and inquire about the ratio of positive results they have achieved for other clients. If the ratio of positive results is high, then you can think of hiring the agency, but, if the success ratio is not good then please re-think the decision.
In most cases, if the agency is charging more it is because they provide good quality results. But, mobile app promotion has become a highly valued industry and hence, you need to also consider the above-mentioned factors in mind.
Also, when you are interviewing a particular mobile app promotion company, ask them a lot of questions about their app promotion process and strategy. Because, the strategy and process that worked well for the other clients of the company, may not work well with your company’s app promotion.
The team at Tej Solpro is highly efficient in designing and developing a unique and novel strategy for your mobile app promotion. The team at Tej Solpro is specialized in Android as well as iOS mobile app promotions.
Our team is talented enough to enhance your mobile app presentation so that it looks different from the other apps. Tej Solpro provides result oriented Android as well as iOS app promotions which give great conversions and leads for your business. Here are a few reasons why you should hire Tej Solpro as your app promotion agency.
Excellence and Perfection
App Store Optimization (ASO)
Social Media Marketing
So, these are a few reasons why you should definitely approach Tej SolPro with your query.