Cyber Security, being a new unheard course and the course beginning in another 30 days, they had no option but reach to the students immediately. The first challenge was to let the people know about the new launch, and then pull them to secure their seats for the course.
With hardly 30 days left, it felt impossible. But with the amazing team of Ganpat University, this was made possible.
We, at Tej SolPro, started with creating a landing page of DCS Cyber Security course for their ad campaigns.
This landing page contained all the information about the course and the university in brief, a call to action for filling the inquiry form and everything else that a visitor would like to know before enrolling for the course.
Once this was done and approved, keywords were deeply researched and listed. A team of PPC experts were working on this and they did not accept to lose in the challenge of 27 days.
The team launched 3 PPC campaigns: search, display, and remarketing along with call extensions to make the conversions simpler and easier. Along with this, the search ads were built with call out extensions to give out extra details directly on ad copies. These extensions helped to increase CTR in a very short period of time.
The project ran for exactly a period of 27 days with a surprisingly excellent result. With a total spend of 13000 INR (approximately 450 INR per day) we achieved:
- More than 1 lac impressions
- 2900+ clicks on the ads
- 266 calls, to be precise
- 25 inquiry forms were filled
- And a happy client